Case Study: How a Growth Stage Startup Built Its First FP&A Function

Most Indian startups hit Series B with a good accountant, a CA firm for compliance and no one whose job is to look forward. This case study follows a composite Bengaluru D2C home brand, roughly ₹120 crore in revenue, from the board meeting where its cash runway turned out to be months shorter than anyone thought, to a working FP&A function eighteen months later. You will see how the founders defined what FP&A should and should not do, when and whom they hired, how they fixed a messy chart of accounts and month-end close in Tally and Zoho Books, and which unit economics they chose to track. Then you will walk through the core models they built: a driver-based operating model, a 13-week cash flow forecast and scenario-based runway planning. Finally you will see the operating rhythm that made it stick, from the first annual operating plan to monthly business reviews, variance analysis and the board pack, and finish with the mistakes, trade-offs and a playbook you can apply to your own company.