Understanding Cash Flow Management for Businesses
A practical, India-specific introduction to managing cash inside a business, built for founders, treasury teams, HR and L&D professionals, and employees outside finance whose decisions quietly move the company's bank balance. Understand why profitable companies still run out of money, how the cash conversion cycle works, and how Indian businesses manage receivables, payables and inventory, including TReDS and the MSME 45-day payment rule. Learn to build a simple 13-week cash forecast, plan burn and runway, choose between cash credit, overdraft and bill discounting, schedule GST, TDS and advance tax outflows, and park surplus cash sensibly. Finish by seeing how every department affects cash, spotting the early warning signs of a cash crunch, and working through a real-world style cash crisis case study.